What3Words - A New Way to Share Directions

One of the biggest problems with the exchange of directions is nearly similar street names, or perhaps that the directions themselves are somewhat ambiguous "Meet me at the corner of King and Yonge" bring the most basic question - WHICH corner.

Well, a new website addresses all of this, in a very unique, creative and detailed manner. What3Words.COM has divided the entire world (well - probably the vast majority of it) into 57 trillion 3mx3m squares. What they have then done is assigned three words to this physical location and this combination of three words is unique to that specific location. The beauty of this is that this means that when I'm giving directions to the family cottage, I can just reference the three words associated with it - and a link to What3Words, and they will get the precise location.

The extra little tidbit of cool information is that you can purchase your own "one word" for that location on an annual basis - basically like a vanity plate for a car - or at least to make it easier to remember the What3Words key. I am seriously pondering "buying" the key for the cottage and using the name of the cottage as it's reference. It's a really unique way to communication a physical location!

Life Through a Lens

I was down at Harbourfront with my girlfriend as we watched the Canada Day celebrations. As we stood there watching the fireworks, the one thing that really struck me was how many people were watching the fireworks, but watching them through the lens of their camera.

Although they were indeed capturing the moments for posterity, it occurred to me that by focusing (pun only partly intended) on the filming, they weren't fully experiencing the event; they were only watching the fireworks through the rectangle of their device and therefore oblivious to the surroundings. For me, half of the fun was to experience not only the fireworks, but also the reaction of the people – especially seeing the joy of the toddler on his dad’s shoulders.

Upon further reflection, it seems to me that this isn't an isolated demonstration on how we can sometimes use technology as a “filter” in terms of our real world experiences. I watch people who think that it’s necessary to tweet or text message at a movie theatre. I don’t know how many times I’ve almost been clobbered as I walk down the streets and someone turns a corner, completely immersed on their cell phone, not aware of where they are going.

There are many more examples where life is experienced vicariously through an electronic device. The irony of this is that the true and full experience is easily obtained, just put down the device from time to time and look around!

Taking pictures or filming special moments help us to capture, reminisce and cherish those moments. Photography enhances our lives just as technology can. I’ll always like my tech toys and I’ve found things like my GPS or my smartphone (and the many Android apps that are installed on it) to be a wonderful resource the enables me to get directions, find restaurants, check account balances or even to check news or sports. I’d be pretty lost without technology, it’s an intrinsic part of my daily routine.

I think of this issue as if I were using a camera that had a macro lens and I was focusing in on a flower as I was photographing it. My field of vision would be greatly reduced and I would be missing out what was no longer visible in the periphery compared to a regular lens.

I’m not suggesting that people abandon their cameras – or their devices – to get the full experience. There’s something to be said for having a record of moments in time, that’s why many of us take pictures or videos. All that needs to be done is to stop and observe and experience from time to time.