B&B Marketing

Good old Internet marketing - aka - SPAM. Was somewhat amused yesterday when I received two disaparate emails. The first was for Bras and the second...the second...was for..forklifts! Talk about two totally different products.

In both cases (but especially the latter), I like to refer to this as B&B marketing. Bullhorn and buckshot. The bullhorn is self-evident. The buckshot - well - you shoot off enough pellets and sooner or later one will hit a target.

The email for bras - okay - so I see their plan that with a mass market, they have a 50/50 chance at reaching their target audience. But forklifts? Seriously - I am very curious as to what the click-through on that email was. What's next? Spam for swimming pools? Nuclear reactors? A rocket-launcher perhaps?

B&B Marketing - it just has to be the lazy man's way of doing this.

Artificial Intelligence – Possible? Yes. Probable? Yes. In our Lifetime? Probably Not.

It has been a number of months since I’ve started off one of my articles with a quote. Today – I go back to my roots with the following quote:
“I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.”

I’m curious as to which of my audience recognizes this quote. I’m not sure if the most recognition would be from those of a certain generation – or perhaps those who appreciate particular genres of entertainment.

Regardless, this quote is from a movie – too be specific “2001 – A Space Odyssey” and it is muttered by “no-one” other than HAL-9000 – the onboard computer.
For the past few weeks, I’ve been pondering what to write this month. I knew that I wanted to write about “Artificial Intelligence” for lack of a better word. Once I read this quote, one thing immediately came to mind.

I think that there is a grandiose notion that eventually technology will evolve to the extent where it will become a form of a sentient being. Perhaps one day, technology will evolve (evolve?) to such an extent, but I don’t think that this will be in our lifetime, perhaps not even in the lifetime of our children, either.
This may be heresy to suggest, and there’s a good chance that I could be totally wrong. As much as technology has evolved over the last 20 years, I certainly don’t see any semblance of it pushing the envelope in terms of this level of sophistication.

Getting back to the quote from Hal – I’m most interested in the term “conscious entity”. I think that most people would consider that to be a relatively decent definition of “life”. Merriam-Webster gives a couple of interesting definitions:
1 : perceiving, apprehending, or noticing with a degree of controlled thought or observation
2: capable of or marked by thought, will, design, or perception
Can technology – in any form be considered of being self-aware? I don’t think so – not through any evidence that I have ever heard of or seen. I think of another movie from many years ago, “Demon Seed”. In this movie, Proteus (the computer) is clearly self-aware and does whatever is in its power to prevent being shut down.
If this is indeed one example of how a computer could be considered to be self-aware (and therefore be considered “conscious”), then I think that it’s quite apparent that we are many decades away from developing this type of sophistication.

If it is theoretically possible to build a machine that is self-aware, then I think that the first fundamental problem is that the technology as we know it is nowhere near sophisticated enough, quick enough or has sufficient capacity to host and run a series of programs that would define the computers “soul”.

Let’s take the last problem – that of capacity. How much data could the human mind hold. The answer itself is actually the whole root of the problem. The answer is that no-one really knows how much information the human brain can hold. One researcher from Syracuse University has speculated that the human mind can hold perhaps in the range of 500-1000 terabytes. One terabyte is 1,000 gigabytes, so if I consider that this notebook that I’m using has a 500gb hard disk, then the mind holds more than 1,000 times the capacity that I am working with now.

However, this leads to an interesting point, this memory requirement is what is required to store as much data as is in my mind. This does not take into consideration the extraordinarily complex program code that would need to be in the computer to process and analyze this data. Let’s say for the sake of argument that we’d need an addition 500-1000tb for the program itself.

The biggest argument against the possibility of there being sentient beings in anything but the distant future is that there is so much that we don’t understand about the human mind. There are numerous mysteries as it involves how data is processed, how decisions are made, how judgements are evaluated and how to analyze goals.

It doesn’t matter how good of a software designer or developer I am, if I don’t have a thorough and intimate knowledge of exactly how the mind works, then I can’t be expected to be able to write software that contains these skills.