In both cases (but especially the latter), I like to refer to this as B&B marketing. Bullhorn and buckshot. The bullhorn is self-evident. The buckshot - well - you shoot off enough pellets and sooner or later one will hit a target.
The email for bras - okay - so I see their plan that with a mass market, they have a 50/50 chance at reaching their target audience. But forklifts? Seriously - I am very curious as to what the click-through on that email was. What's next? Spam for swimming pools? Nuclear reactors? A rocket-launcher perhaps?
B&B Marketing - it just has to be the lazy man's way of doing this.
