Tuesday, April 6, 2010

Those Sneaky Marketeers!


Read an article the other day. I don't believe that the technology quite is there yet, but the article suggested that they are developing a technology that would embed cameras in stores for the sole purpose of analyzing traffic patterns, and also (especially) to see where people congregate. I guess that the general concept is that be seeing the gazelles by the watering hole, marketing will get a better sense of where people's interests lay.

At first, I was concerned and disturbed by this - and to an extent, I still am.

However, the fact that we are monitored and taped more than we probably realize is probably an eventuality. I guess that I would not be the only person in the world who was caught on tape trying to adjust a wedgie - but still - geesh, this sort of thing just really sticks in my craw.

In certain aspects of our society, this taping in public life does serve a purpose. Helps us to find tapes of a lost child - for instance. Or perhaps, persons of a more nefarious nature have been identified on tape, so in this respect, it's a benefit.

I swear though, I'm going to profit off of this. I will buy stocks in a technology company and then organize hundreds of flash mobs to congregate around the products manufactured by companies just to drive the stock price up as the stores scramble to stock up on the product. Naw - not really, but heck - it could be fun to manipulate these marketing gurus.

No comments:

Post a Comment